INTERCONNECTION BETWEEN PRODUCT QUALITY, CONSUMER PERCEPTION, AND COUNTRY OF ORIGIN INFLUENCE
Keywords:
Consumer Behavior, Product Origin, Brand Perception, Luxury Goods, Price SensitivityAbstract
Consumer perceptions of product quality are often shaped by multiple factors, with the country of origin being a key determinant. While some consumers may prioritize basic functionality, disregarding the product's place of manufacture, the country of origin can significantly influence perceptions for certain items, particularly those from countries with a strong positive reputation. For many authors, the country of origin refers to the location of the company's headquarters. Consumers often show a preference for products from countries known for quality and technological advancement, which can lead them to pay premium prices, even when the product's actual quality may not be superior. This effect is especially noticeable with high-end products, which often serve as symbols of status. In such cases, the country of origin is perceived as a quality indicator, based on assumptions about the industrial and technological standards of that nation. Many studies confirm the strong connection between the country of origin and consumer perceptions, underscoring its importance in shaping marketing strategies and consumer behavior.
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